Off in New York for a Little (Adidas) Boost
Hey there amigos. So, if you follow me on Twitter (or unfollow me due to me tweeting about doing anything exciting, as the case may be) you’ll know that I’m currently in New York for a couple of days. Adidas have launched a new running shoe called Boost and they invited me along to the global launch today in Manhattan to see what all the hype is about. And let me tell ya, it’s like being slapped in the face with technology. There’s a whole lot going on in that shoe. Yohan Blake and Hailie Gebrselassie were there, as were Rosario Dawson and that chick who plays the wife in Homeland (which, hello, total girl crush. Also, I rate anyone who rocks up to an Adidas launch wearing thigh-high high-heel boots).
Anyhoo, I’ve written all about it over on my Spikes and Heels site.
Right, I’m off to Madison Square Garden to watch the Knicks. Byyyyyeeeee!
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Tags: Adidas, Boost, fashion, Launches, new york, Press Trips, running, style, technology
