Friday, August 31st, 2012
Last night at the Wolford store in Westfield London, I hosted a party for bloggers to launch the brand’s Autumn/Winter collection. I have loved Wolford for a long time and wear it at every available opportunity. A couple of years ago, I struck up a relationship with their PR and together we have worked on ways to get them more involved in social media. Last night’s event was the result of that – Wolford’s first foray into blogger relations on this scale. I loved being a part of it and being able to speak to other bloggers about my passion for the brand and what they’re doing. It was a really great night. Check out some pics below.