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Sunday, August 14th, 2011
I’m in Toronto right now on a trip to talk to some designers, bloggers and all around cool people in the city as there seems to be a really exciting movement going on here right now. I would say one of the labels at the forefront of this excitement is Juma – a unisex clothing label that’s been making real waves in North American fashion circles these past few years. Mention Canadian fashion and Juma is a name that most likely comes up first and with Nicki Minaj recently spotted wearing their garms, it looks like the rest of the world is just catching up. When I was invited out to Toronto, having admired their work for so long, I knew Juma was a must-have interview for me, so I caught up with Design Director, Alia Juma to find out how it all began, how Toronto influences her and what the future holds.