Posts Tagged ‘UK Observing Diary’

The Most Popular Blogger You’ve Probably Never Heard Of

Friday, October 12th, 2012

When I first moved back to the UK in 2009, back to Leeds, I was meeting with some cool creative types up there. We would exchange ideas and put the world to rights. One of the people in that group was Shang Ting Peng. Quiet and unassuming, she had moved to Leeds a few months before me from Taiwan, via Barcelona. When I got talking to her, I found she’s super into fashion and works on all sorts of cool projects. She told me she had a Facebook page called UK Observing Diary, where she documents Leeds street style and culture. Pretty cool, I thought. Then she said it had over 120,000 likes and gets millions of hits a month. WHOA! I thought. Shang Ting may just be the most popular blogger we’ve never heard of! UK Observing Diary has such a cult following back in Taiwan that Shang Ting got a book deal. She just recently got back from a month long book tour in Taiwan. I caught up with her to get the skinny.

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